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An advertisement for an exchange offer on furniture states: 'Exchange your old furniture for new — the simplest and most cost-effective way to keep your home up-to-date!' Assumption I: There is no demand for furniture products. Assumption II: The advertisement offers the simplest and most cost-effective service. Assumption III: Some customers want to keep their home up-to-date at a reasonable cost with less hassle. Question: Which assumption is implicit?
- Only I
- Only II
- Only III
- Both I and II
Correct answer: Only III
Solution
Assumption I: An exchange offer implies there IS demand — assumption I is actually contrary to the offer's premise. Not implicit. Assumption II: 'Simplest and cost-effective' is what the ad claims, not a hidden assumption. Not implicit. Assumption III: The ad assumes that some customers wish to modernize their homes cost-effectively — this is the target audience assumption that makes the ad valid. Implicit ✓.
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