What is the primary objective of the Guidelines for Prevention and Regulation of Greenwashing or Misleading Environmental Claims, 2024, issued by the Central Consumer Protection Authority (CCPA)?

To promote the use of environmentally friendly products in industries.
To prevent false or exaggerated environmental claims.
To incentivize manufacturers for producing green products.
To set mandatory emission reduction targets for businesses.
To create a ranking system for green-certified companies.

Correct answer: To prevent false or exaggerated environmental claims.

Solution

The CCPA guidelines are meant to curb greenwashing, which refers to false, misleading, or exaggerated environmental claims. Their primary objective is consumer protection against deceptive sustainability marketing.

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