How can overall customer satisfaction be attained?

By diversifying the limits of the business.
If the customer has an overall good relationship with the distributor.
If the customer has an overall good relationship with the supplier.
Both (b) and (c).

Correct answer: If the customer has an overall good relationship with the supplier.

Solution

Customer satisfaction is primarily attained through a good overall relationship between the customer and the supplier (who provides the product/service). While distributor relationships also matter, the supplier relationship is the primary driver.

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