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It is a systematic process that businesses use to evaluate potential decisions by comparing costs and benefits. What is this?

1. SWOT Analysis
2. Break-Even Analysis
3. Cost Benefit Analysis
4. Risk Analysis

Correct answer: Cost Benefit Analysis

Solution

Cost Benefit Analysis (CBA) is a systematic approach to estimating the strengths and weaknesses of alternatives by comparing total expected costs vs. benefits. It helps determine if a project/decision is worth pursuing.

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