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Which of the following correctly describes CRM (Customer Relationship Management) methodology?

1. CRM methodology is an individual approach
2. CRM focuses only on new customers
3. CRM is primarily a software tool
4. CRM methodology is an organizational strategy

Correct answer: CRM methodology is an individual approach

Solution

CRM (Customer Relationship Management) methodology is fundamentally an individual-customer approach — it focuses on building personalized relationships with each customer based on their history, preferences, and behaviour.

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