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Paragraph with blank: '...the _____ growth of social media has transformed how we communicate...' Which word best fills the blank?

1. digital
2. rapid
3. organic
4. viral

Correct answer: organic

Solution

In the context of social media growth, 'organic' specifically refers to natural, unsponsored growth — the natural spread of content and platforms without paid advertising. 'Rapid' is generic; 'viral' is informal; 'digital' is redundant (social media is inherently digital).

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