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What is the primary goal of cross-selling in bancassurance?
- To sell unrelated products to customers
- To meet sales targets at any cost
- To offer additional products that meet customer needs
- To focus only on high-value customers
Correct answer: To offer additional products that meet customer needs
Solution
In bancassurance, cross-selling means offering additional, relevant products to existing customers, such as insurance along with banking services. The aim is to satisfy customer needs while increasing business.
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