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What is the e-agri marketing initiative launched by Indian Tobacco Company Ltd.?

1. e-kisan
2. e-market
3. e-chaupal
4. e-nam

Correct answer: e-chaupal

Solution

ITC launched e-Choupal as an e-agriculture initiative to provide farmers with market information and direct access to buyers. It is widely recognized as a rural digital empowerment model.

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