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ExamsIBPS POGeneral Awareness

In the following paragraph, there are blanks marked (A), (B), (C), (D), (E), and (F). For each blank, choose the most appropriate word from the options that fits the sentence correctly. Over the past decade, social media influencers have emerged as powerful figures in digital marketing. Unlike traditional celebrities, influencers often cultivate niche audiences that deeply (A) ______ with their content. As their followings expand, many of them (B) ______ able to convert their personal brands into full-fledged businesses. Brands now recognize the unique ability of influencers to drive engagement and conversions. Rather than relying solely on generic advertisements, companies partner with influencers to deliver messages that feel more (C) ______ and trustworthy. These collaborations, when executed well, can lead to a significant (D) ______ in both brand visibility and consumer trust. However, it is crucial that influencers maintain authenticity. If followers sense that content is overly commercialized, the influencer's credibility (E) ______, thereby affecting the effectiveness of the partnership. For this reason, many successful influencers (F) ______ been trying to balance content and genuine storytelling. Select the correct option to fill in blank (B).

  1. was
  2. were
  3. have been
  4. had

Correct answer: have been

Solution

The subject 'many of them' is plural, so a plural auxiliary is needed. 'Have been' correctly shows a continuing action from the past to the present.

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