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ExamsIBPS POGeneral Awareness

In the following paragraph, there are blanks marked (A), (B), (C), (D), (E) and (F). Choose the most appropriate word to fill in blank (E). Over the past decade, social media influencers have emerged as powerful figures in digital marketing. Unlike traditional celebrities, influencers often cultivate niche audiences that deeply (A) ____ with their content. As their followings expand, many of them (B) ____ able to convert their personal brands into full-fledged businesses. Brands now recognize the unique ability of influencers to drive engagement and conversions. Rather than relying solely on generic advertisements, companies partner with influencers to deliver messages that feel more (C) ____ in both brand visibility and consumer trust. However, it is crucial that influencers maintain authenticity. If followers sense that content is overly commercialized, the influencer's credibility (E) ____ thereby affecting the partnership. For this reason, many successful influencers (F) ____ been trying to strike a balance between sponsored content and genuine storytelling.

  1. have eroded
  2. erodes
  3. was eroding
  4. were eroding

Correct answer: erodes

Solution

The subject of the verb is 'the influencer's credibility', which is singular. Therefore, the verb should be in the singular present form 'erodes' to fit the sentence correctly.

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