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Statement: A company is incurring huge losses due to many competitors in the market. Which of the following statements is a viable course of action? I. The company should offer huge discounts on all its products and attract customers. II. Increase productivity of your staff, recognize and reward staff contributions with staff performance reviews, and teach them sales skills.

1. Only I follows.
2. Only II follows.
3. Both I and II follow.
4. Neither I nor II follows.

Correct answer: Only II follows.

Solution

Option II is a practical course of action because it improves productivity, motivation, and sales effectiveness. Option I is not necessarily viable because huge discounts on all products may worsen losses instead of solving them.

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