Exams › IBPS PO › General Awareness

In the following paragraph, there are letters like (A), (B), (C), (D), (E), (F) given in the sentence. For each letter, five options are given. Choose the most appropriate word from the options that fits the place denoted by the letter appropriately. Over the past decade, social media influencers have emerged as powerful figures in digital marketing. Unlike traditional celebrities, influencers often cultivate niche audiences that deeply (A) ________ with their content. As their followings expand, many of them (B) ________ able to convert their personal brands into full-fledged businesses. Brands now recognize the unique ability of influencers to drive engagement and conversions. Rather than relying solely on generic advertisements, companies partner with influencers to deliver messages that feel more (C) ________ and trustworthy. These collaborations, when executed well, can lead to a significant (D) ________ in both brand visibility and consumer trust. However, it is crucial that influencers maintain authenticity. If followers sense that content is overly commercialized, the influencer's credibility (E) ________, thereby affecting the effectiveness of the partnership. For this reason, many successful influencers (F) ________ been trying to balance content and genuine storytelling. Question: Select the correct option to fill in the blank D.

1. polarize
2. surge
3. relinquish
4. intervene

Correct answer: surge

Solution

The sentence describes an increase in brand visibility and consumer trust, so the blank should mean a rise or growth. "Surge" fits naturally as a noun meaning a sudden increase. The other options do not match the context.

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