IBPS PO General Awareness: Marketing Management questions with solutions

Q1. Consider a consumer making a purchase decision in a particular product category for the very first time. In this situation, which decision-making process is likely to be used?

1. Programmed Decision Making
2. Non-Programmed Decision Making
3. Routine Decision Making
4. Policy Decision Making

Answer: Non-Programmed Decision Making

A first-time purchase in a product category is a new and unfamiliar situation for the consumer. Such decisions are handled through non-programmed decision making, not routine or programmed decisions.