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On what basis does the passage distinguish meaningful CSR from cosmetic CSR?

1. Possession of international eco-labels
2. Direct supervision by government agencies
3. The motive behind actions and the measurable outcomes
4. Collaboration with advertising and branding firms

Correct answer: The motive behind actions and the measurable outcomes

Solution

The passage says cosmetic CSR is mainly for publicity, while meaningful CSR is integrated into business planning and produces real impact. So the distinction is based on intent and outcomes.

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