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What were the characteristics of Marketing 3.0?

1. This focuses on the customer as a human being in its entirety.
2. This marketing strategy had imbibed an emotion-driven approach into the other pre-existing characteristics of previous marketing strategies.
3. This strategy customized products for every segment, thus making a ground-level change to the previous marketing strategies.
4. Only (A)
5. Only (B)
6. Only (C)
7. Only (A) and (B)
8. Only (B) and (C)

Correct answer: Only (A) and (B)

Solution

Marketing 3.0 focuses on the customer as a complete human being, not just a buyer. It also emphasizes emotion and values, so statements (A) and (B) are correct, while (C) is more aligned with product customization.

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