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Why had Marketing 2.0 seen a transition in customer behavior?

1. In the 1990s, the Indian market started flooding with indigenous goods, which had also attracted the attention of local consumers.
2. The adverse economy of that time had sparked a sense of monitorial awareness among people.
3. The newly introduced concept of globalization had triggered curiosity among people to try different things.
4. The era of the internet has shortened the world, thus allowing consumers to have many alternative options.
5. None of these

Correct answer: The era of the internet has shortened the world, thus allowing consumers to have many alternative options.

Solution

Marketing 2.0 is associated with a more connected and informed consumer base. The internet reduced barriers, widened access to alternatives, and changed buying behavior.

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